A love of makeup mixed with a heart to make the beauty industry inclusive is what made our founder Ruvimbo embark on the journey of creating a brand that showed just that. 

Having grown up in Australia as a woman of color for most of her life Ruvimbo always wondered if her beauty was also validated and if It mattered at all.  

She soon realized that this wasn’t an issue she faced alone, but that many others faced when it came to finding their identity in the beauty industry. 

So Ruvè Cosmetics was birthed a brand created to Shift the beauty narrative. Aiming to make everyone feel more included and validated. As a brand, We believe that everyone deserves a seat at the table. We also believe that inclusion is a very important aspect of our society. 

THE VERY ESSENCE OF BEAUTY RADIATES FROM WITHIN US AND WE HAVE THE POWER TO REDEFINE WHAT BEAUTY IS FOR OURSELVES.

We use the phrase  Wakanaka  which means “you are beautiful.” Derived from the Zimbabwean Shona language to remind you just that. Because you are. also reminding you that your beauty radiates from within.